Candidate relationship management tools (CRM) and Applicant tracking systems (ATS) are both commonly used tools in the recruitment process. While they share some similarities, they serve different purposes and have distinct features. In this article, we will explore the difference between ATS and CRM and how they can be used together to improve the recruitment process.
An ATS is a software application that is used to manage the recruitment process. It is typically used to post job openings, receive resumes and applications, and track the progress of candidates through the hiring process. ATS systems often include features such as resume screening, scheduling interviews, and sending out offer letters. These systems are designed to help employers manage the recruitment process more efficiently and effectively.
CRM, on the other hand, is a system that is used to manage relationships with candidates. It is used to track interactions with candidates, including resumes, job applications, and interview notes. CRM systems often include features such as email tracking, candidate notes, and communication history. These systems are designed to help employers build a relationship with candidates, even if they are not immediately hiring for a position.
While ATS and CRM systems share some similarities, they serve different purposes and have distinct features. ATS is designed to manage the recruitment process, while CRM is designed to manage relationships with candidates. Both systems can be used together to improve the recruitment process by allowing employers to manage the recruitment process efficiently and effectively and also build relationships with candidates.
Using an ATS, employers can automate repetitive tasks, such as scheduling interviews, and streamline the recruitment process. By using a CRM, employers can track interactions with candidates, including resumes, job applications, and interview notes, thus building a relationship with candidates and nurturing the relationship even if they are not immediately hiring for a position.
In conclusion, ATS and CRM systems are both commonly used tools in the recruitment process. They serve different purposes and have distinct features, but they can be used together to improve the recruitment process. Employers can use ATS to manage the recruitment process and CRM to build relationships with candidates, which can lead to a more efficient and effective recruitment process.
